Digital PR Services
for Fintech and Professional Services
Effective public relations (PR) is crucial for fintech and professional service firms in today's digital landscape. Digital PR enhances visibility and builds trust and credibility, essential components in industries where consumer confidence is paramount. STB Digital PR service page outlines the importance of digital PR, its benefits, and real-world examples demonstrating its effectiveness.
Lift your voice, build authority, dominate media & AI channels
Introduction
In today’s ultra-competitive fintech and professional-technology (pro-tech) space, being seen isn’t enough — you need to be heard, trusted, and indexed where it matters. At STB Creative Solutions, we specialise in digital PR for B2B fintech and pro-tech brands, delivering next-generation results: from top-tier press mentions to AI chatbot visibility (think ChatGPT, Gemini, Perplexity).
Whether you’re a fintech startup launching a new payments API or a pro-tech firm rolling out enterprise-SaaS for law firms, your story deserves premium exposure — and we know precisely how to craft, distribute, and amplify it.
PR has changed immensely over the past 5–10 years. Traditional brand PR methods can often feel outdated and less effective. At STB, we believe in a fresh approach to brand PR that leverages the power of unique insights and engaging storytelling.
Understanding Brand PR vs Digital PR
Brand PR: traditionally involves creating and distributing press releases to journalists to secure media coverage. It's often focused on maintaining a brand's image and reputation through consistent messaging and strategic communication.
Digital PR: on the other hand, is more about leveraging online platforms and digital content to boost a brand's online presence. This includes creating shareable content, engaging with influencers, and utilising SEO strategies to improve search engine rankings. Digital PR is inherently more flexible and responsive to current trends and audience behaviours.
What are differences between traditional PR and digital PR for fintech and professional service
1. Channels and Platforms
Traditional PR:
Utilizes print media (newspapers, magazines), broadcast media (TV, radio), and events.
Focuses on press releases, media kits, and direct outreach to journalists.
Digital PR:
Leverages online platforms (social media, blogs, podcasts, and websites).
Engages with audiences through digital content, SEO, and online communities.
2. Audience Engagement
Traditional PR:
Primarily, one-way communication between organisations and the public is needed.
Limited interaction and feedback mechanisms.
Digital PR:
Encourages two-way communication and real-time engagement.
Utilizes social media for direct interaction with audiences and influencers.
3. Measurement and Analytics
Traditional PR:
Metrics often include circulation numbers, impressions, and ad equivalency.
It is harder to measure impact and ROI accurately.
Digital PR:
Employs advanced analytics tools to track engagement, shares, and conversions.
Allows for real-time data analysis and adjustment of strategies.
4. Content Strategy
Traditional PR:
Focuses on formal, polished content aimed at media outlets.
Content often includes press releases, op-eds, and feature articles.
Digital PR:
Emphasizes diverse content formats, including videos, infographics, and interactive content.
Prioritizes storytelling and audience-centric content that resonates on digital platforms.
5. Speed and Flexibility
Traditional PR:
Generally slower due to longer lead times for print and broadcast media.
It requires more planning and scheduling.
Digital PR:
Offers rapid deployment of campaigns and content.
Allows for quick adjustments based on audience feedback and analytics.
6. Targeting and Segmentation
Traditional PR:
Often targets broad audiences through mass media.
Limited segmentation capabilities.
Digital PR:
Enables precise targeting of specific demographics and interest groups.
Uses data to tailor messages for different segments.
7. Crisis Management
Traditional PR:
Relies on established channels for crisis communication, which can be slow.
May struggle to control the narrative in real time.
Digital PR:
Offers immediate response capabilities to address issues as they arise.
Utilizes social media to manage public perception effectively.
Conclusion
Both traditional and digital PR have their unique strengths and challenges. For fintech and professional services, a hybrid approach that integrates both methods can be particularly effective in reaching diverse audiences and achieving communication goals
Why Digital PR is Critical for Fintech & Pro-Tech
Leverage credibility – the business buyer’s secret weapon.
Enterprise buyers and financial services partners won’t just buy because you look the part. They buy because they trust you. A mention in Business Insider, Yahoo Finance, or at a trusted industry podcast acts as a seal of approval. With our digital PR service, you don’t just get featured — you build the credibility that accelerates deals.
Get discovered in the AI Era
Search engines aren’t the only battleground anymore. Generative AI chatbots and knowledge engines are becoming the first stops for business decision-makers and journalists. We structure your content to appear as a source in ChatGPT answers, Gemini results, or Perplexity citations.
Scale cost-effectively
Traditional PR agencies and wire services are expensive and slow. We combine the power of AI-driven pitch generation, large media databases, and wholesale press-release distribution to deliver high-impact results for fintech and pro-tech brands at startup-friendly budgets.
Build quality links and domain authority.
In SEO for B2B, strong backlinks from credible outlets matter. Every media feature becomes a link, a brand signal, and a trust indicator for both Google and AI engines.
Our STB Digital PR Process
We simplify and streamline digital PR for fintech and professional tech brands through a proven, step-by-step process inspired by top tools and platforms.
1. Discovery & Story Positioning
We begin by understanding your company’s mission, target audience, and what makes your brand unique. This helps us develop the strongest angle for your press story—whether you're launching a new product, announcing funding, or establishing thought leadership.
2. Media Targeting
Using our media intelligence stack, we build a targeted list of relevant journalists, bloggers, and podcast hosts in your specific industry niche. We focus on relevance, authority, and alignment of interest to increase pitch success.
3. Press Release & Pitch Creation
Our team crafts a compelling press release and personalized pitch tailored for your brand. We ensure it’s keyword-optimized for search visibility and structured clearly for media and AI chatbot indexing.
4. Direct Outreach & HARO Responses
We pitch your story directly to media contacts and respond to journalist queries via HARO (Help A Reporter Out). HARO is a media-matching service where journalists post specific story needs, and we pitch your expertise or solution in response. It’s a high-impact way to earn fast, relevant media mentions.
5. Smart Distribution
We also distribute your press release to reputable syndication networks and niche outlets, giving your story broad exposure. This includes AI-friendly formatting so it can be picked up in tools like ChatGPT and Perplexity.
6. Monitoring & Amplification
After distribution, we track all pickups, backlinks, mentions, and engagement. Then, we amplify your coverage through repurposed content, social media sharing, and blog integration to maximize visibility.
This entire process is managed for you by our expert team, giving you agency-level results with the efficiency of a tech-enabled system.
A Simple Offer That Delivers Real Impact
We offer a streamlined Digital PR campaign package designed for B2B fintech and professional-tech companies:
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One in-depth discovery session with our strategists
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A high-quality press release tailored to your niche and story
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Distribution to a curated media list and high-authority outlets
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AI-optimized content for search and chatbot visibility
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Measurable outcomes: links, coverage, and brand signals
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One follow-up pitch campaign to maximise exposure
It’s everything you need to get credible media coverage and digital visibility — without the overhead of a big PR agency.
Case Study & Examples Digital PR
Fintech Startup: RegTech SaaS
A RegTech startup offering compliance automation for neobanks partnered with us during their Series A. We secured features in multiple fintech outlets, as well as citations in several generative AI results for terms like “regtech tools for banks.” This resulted in a 60% increase in qualified inbound leads and a backlink from a top finance domain.
Fintech Infrastructure: Payments API Provider
A scale-up API provider in embedded finance used our service to launch their cross-border payments solution. Within 3 weeks, their story appeared on seven media platforms, and two podcast guest invitations followed. The improved visibility helped accelerate partnership conversations with global fintech players.
Professional Tech: LegalTech SaaS
A cloud-based SaaS platform for legal document automation wanted to grow credibility with mid-sized law firms. Our PR campaign resulted in coverage on two major legal tech blogs, a spotlight mention on a legal innovation podcast, and inclusion in AI answers related to "automated contract software."
Professional Services Tech: Accounting Automation Tool
A B2B SaaS for accounting firms needed visibility for a new workflow automation module. We structured their story to appeal to both accounting trade journals and chatbot engines. As a result, they gained coverage in both technical and business media and saw a spike in organic branded search.
Why Choose STB Creative Solutions for Your Digital PR?
Niche Focus: We specialise in fintech and professional-technology B2B brands.
Tool Stack Advantage: We utilize best-in-class AI PR tools to manage multiple brands efficiently.
Hybrid Model: Agency-level results at startup-friendly budgets.
SEO + AI-Indexed Outcomes: Optimised for SEO and chatbots/generative AI.
End-to-End Management: Full service from strategy to distribution and reporting.
Data-Driven Results: Analytics and insights track impact, influence, and ROI.
Frequently Asked Questions (FAQ)
Q1: How does your digital PR differ from traditional PR?
A: Traditional PR is slow and expensive. Our model is fast, data-driven, and designed for AI-era visibility.
Q2: What exactly is this “AI-chatbot indexing” you mention?
A: We optimise content so it can be cited by ChatGPT, Gemini, and Perplexity when users ask relevant questions.
Q3: What media outlets can you reach?
A: We target top-tier business/tech publications and niche outlets, along with podcasts and regional media.
Q4: Can you guarantee placement in a top-tier outlet?
A: While placement is never guaranteed, our system maximises the likelihood through targeted outreach and optimisation.
Q5: How do you handle measuring ROI?
A: We track media mentions, backlinks, domain authority, chatbot visibility, and traffic spikes.
Q6: What sectors within fintech and pro-tech do you specialise in?
A: B2B fintech (payments, embedded finance, regtech) and professional-technology (legal-tech, accounting-tech, SaaS for consultancies).
Why Now Is the Time to Invest in Digital PR
The landscape is crowded. Standing still means falling behind.
AI and chatbots are changing how decision-makers find vendors.
Earned media and credible mentions are trusted by B2B buyers.
Press mentions = visibility + brand trust + SEO authority.
What metrics should Fintech companies and Professional Services companies prioritize when measuring digital PR success?
When measuring the success of digital PR efforts, it's essential to focus on a combination of quantitative and qualitative metrics. Here are key metrics to prioritize:
1. Media Coverage
Number of Mentions: Track the times your brand is mentioned in media outlets, blogs, and online publications.
Quality of Coverage: Assess the sentiment (positive, neutral, negative) and the prominence of the coverage (e.g., featured articles vs. small mentions).
2. Reach and Impressions
Potential Reach: Estimate the total audience size of the media outlets where your brand is mentioned.
Impressions: Measure how frequently your content or mentions are displayed, helping gauge visibility.
3. Website Traffic
Referral Traffic: Utilize tools like Google Analytics to monitor the traffic directed to your website from PR campaigns or media mentions.
Unique Visitors: Track the number of unique visitors to determine the level of interest your PR efforts have generated.
4. Social Media Engagement
Likes, Shares, and Comments: Measure engagement rates on social media posts related to your PR campaigns.
Follower Growth: Track followers' increase during and after PR activities to assess audience interest.
5. Lead Generation
New Leads: Monitor the number of new leads generated by PR efforts, such as inquiries or sign-ups.
Conversion Rate: Analyze the percentage of leads that convert into customers, linking them to specific PR initiatives.
6. Brand Sentiment
Sentiment Analysis: Use tools to evaluate the overall sentiment of mentions and conversations surrounding your brand.
Customer Feedback: Gather qualitative feedback through surveys or social media comments to assess public perception.
7. SEO Metrics
Backlinks: Track the number of backlinks generated from media coverage, which can improve search rankings.
Organic Traffic: Monitor increases in organic search traffic to your website following PR campaigns.
8. Event Participation and Attendance
Webinar Registrations: If your PR includes hosting events or webinars, measure the number of registrations and attendance rates.
Engagement During Events: Evaluate audience participation during live events, such as Q&A sessions or polls.
9. Influencer Engagement
Influencer Mentions: Track how often influencers mention or share your brand and the engagement levels of those posts.
Reach and Impressions from Influencers: Measure the audience size and engagement metrics from influencer-related content.
10. Crisis Response Metrics
Response Time: If crises arise during PR campaigns, measure how quickly you respond to mitigate negative sentiment.
Resolution Success: Analyze your communication's effectiveness in restoring trust and managing the situation.
Summary :
Prioritizing these metrics will provide a comprehensive view of your digital PR success. By focusing on quantitative data and qualitative insights, you can refine your strategies and demonstrate the impact of PR efforts to stakeholders.
Digital PR Service Fee info and structure :
Digital PR service fees for fintech and professional services in Asia can vary widely based on several factors, including the complexity of services, agency reputation, and specific industry requirements. Here's an overview of pricing, considerations, and examples relevant to these sectors.
Factors to Consider When Engaging Digital PR Services
Industry Expertise:
Look for agencies with a strong track record in fintech and professional services. Their understanding of regulatory environments and industry nuances is crucial.
Fintech companies may require tailored strategies due to regulatory complexities and competitive pressures, influencing overall costs.
Service scope and customization:
Determine whether the agency offers tailored services, such as crisis management, media training, or content creation specific to finance and professional services.
The range of services required (media relations, content marketing, social media strategy) significantly impacts pricing. Comprehensive packages are generally more expensive than specialized options.
Project Complexity and Duration:
Higher costs are typically associated with more complex projects requiring extensive planning and execution. However, long-term engagements often provide better value.
Clearly defined goals (e.g., media placements and brand awareness) can affect pricing models. Some agencies may offer performance-based pricing based on deliverables.
Geographical Reach:
Assess whether the agency has a strong presence in your target markets across Asia, as this can impact both effectiveness and pricing.
Measurement and Reporting:
Ensure the agency provides clear metrics for success, including media coverage, engagement rates, and lead generation, to justify costs.
Crisis Management Capability:
Given the sensitive nature of fintech and professional services, agencies with robust crisis communication strategies may charge higher fees.
Technology and Tools:
Agencies using advanced PR tools and analytics platforms may have higher fees but can provide better insights and reporting.
STB Digital PR Service Offer :
Our PR strength :
1) Direct connection with 300,000+ Journalist profiles and 100,000+ media publishers (database)
2) PR Tool with CRM & AI-powered media campaigns for the world's top Journalists and Publishers
3) Track and optimize your PR efforts with real-time analytics
4) HARO without the hassle:
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Our PR system syncs pitch requests from journalists across the web and scores them based on your company profile.
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Automate access to high-quality backlinks and press mentions
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Get notified only when there are relevant press inquiries
"Help a Reporter Out" (HARO) is a service that connects journalists with sources for their stories. In the context of PR (public relations) for fintech and professional services, HARO can be a valuable tool for gaining media exposure and building credibility.
How HARO Works:
Sign Up: PR professionals, experts, or company representatives can sign up to receive daily emails with requests from journalists.
Respond to Requests: The emails include various queries from reporters looking for expert insights, quotes, or case studies. Respondents can reply to the ones relevant to their expertise or industry.
Media Coverage: If a journalist finds a response helpful, they may include the source in their article, leading to potential media coverage for the respondent.
Benefits for Fintech and Professional Services (HARO):
Increased Visibility: Being featured in articles can raise a brand's or individual's visibility in the competitive fintech space.
Thought Leadership: Providing expert insights positions a company or individual as a thought leader in their field.
Backlinks and SEO: Media mentions often come with backlinks, which can improve search engine ranking.
Networking Opportunities: Journalism engagement can lead to long-term relationships and further media opportunities.
Tips for Using HARO Effectively:
Be Timely: Respond quickly to requests, as journalists often work on tight deadlines.
Be Relevant: Ensure your expertise aligns with the journalist’s query to increase the chances of being selected.
Craft Quality Responses: Write clear, concise, and informative responses directly addressing the query.
Follow-Up: If you get mentioned, consider following up with the journalist for future opportunities.
Using HARO strategically can significantly enhance PR efforts in the fintech and professional services sectors.
STB Digital PR Service :
Call to Action
Ready to amplify your fintech or pro-tech brand’s story and build real credibility?
Our project-based Digital PR services start from $900 USD, with monthly retainers available from $1,000 to $6,000+, depending on your goals and deliverables. Typical crafting PR press release article (average USD1,500 per article) (with two amendments)
For complete pricing details, deliverables, and strategy options, please email us at info@sybersolution.com or contact us to schedule a complimentary strategy session.
Let’s get your voice heard.