Today's digital consumers have shorter attention spans, and brands often have mere seconds to capture interest. If you want to boost your engagement, increase your sales, and maximize your impact, then finding the right digital marketing courses is important.
Note: The average human attention span was 8 seconds (Microsoft Research 2015).
The average attention span of a human being is down from 12 seconds in 2000 to eight seconds in 2013 to six seconds in 2019. That is way less than the nine-second attention span of your average goldfish.
The human attention span, indeed, keeps dropping. Twenty years ago, it was around 2.5 minutes. Today, it's just a few seconds.
This is where the power of content marketing & copywriting shines. It engages readers in these micro-moments, turning fleeting glances into meaningful interactions.
Attention is the most valuable currency in marketing.
It’s an attention-first economy, and as Michael Drew once said, “Before some will give you their money, first, they have to give you their attention.”
So, one of your greatest skills as an entrepreneur, the greatest skill you can develop, is to learn how to get people’s attention and keep it...long term.
We help aspiring entrepreneurs, freedom seekers, or small businesses who feel unfulfilled / trapped by their sales/marketing challenges... inspiring them to get more sales engagements...
In order to get more attention within first few seconds, your core message is vital to attract potential customers. Please check out what is core message in our core message free audit.
Why AI & Automation beyond the year 2025?
When paired with AI, automation becomes a transformative tool for marketers. It doesn’t just save time—it elevates your strategy by streamlining repetitive tasks, enhancing personalisation, and delivering actionable insights in seconds.
As Ross Simmonds says, “AI is to social media what a conductor is to an orchestra — it brings everything together with precision and purpose." Check it out Ross article about "How to Use AI For a More Effective Social Media Strategy"
AI agent launching this Q1 2025 by Sam Altman founder of chatgpt or OpenAi as at January 24 2025 where AI operator & AI agent are rolling out an artificial intelligence (AI) tool that can help book flights, plan grocery orders, and even complete purchases for users, joining a growing number of tech companies betting on so-called AI agents that act on a person’s behalf. (click here listen what Sam saying and read the latest news by the Edge Malaysia click here)
Below training and coaching prepared by Sharma Loh with his years of experience. Sharma Loh believes that strategy is about customer value, while culture defines behavior.
Two key factors to help students : Transformation and Value. (LTV Long Term Value)
In today’s fast-paced world, emotional resilience has become a cornerstone of success for high-performing teams. Leaders prioritising emotional well-being foster a supportive environment where teams can bounce back from challenges, adapt to change, and stay focused on long-term goals. This approach to leadership and stress management is particularly important for entrepreneurs.
From Chart below : identifying your niche targeted audience with your Brand or your identity in the middle. Helping your potential customers in transformation by providing value to them (beyond sales)
Total Training Course list (updated January 25 2025)
1)How to Integrate AI Tools to Enhance Productivity
2) ChatGpt Content Creation Essential Skills
3)AI Automation for Small Businesses
4)Scalable & Automation Business
5)Stress Management for Entrepreneurs
6)Lead Generation Accelerator – Small Businesses
7)Stand Out in a Crowded Market
8)Key Marketing Matrics to Track for SME
9)Email Newsletter Marketing
10) Email Marketing Automation & Personalisation
11) Content Marketing for Brand Building
12)Conversion Copywriting Engagement
13)Low Ticket (Micro Commitment) Funnel
14)Consulting Success Formula
15) How to acquire your ideal coaching clients?
16) Small Business SEO Master Class
17) Email Marketing Mastery (Builderall) (Online self-learning)
1) How to Integrate AI Tools to Enhance Productivity
(1 Day online course )
Cut Through AI Hype & Stay Focused on Your Business Objectives
Do you suffer from ‘Shiny AI Syndrome’? (The tendency to chase new AI trends and adopt AI tools without first considering their practicality and usefulness).
Do you find yourself downloading AI apps, chatting with AI virtual assistants, or testing out a platform’s new AI-enhanced features or plugins – but failing to get results?
Don't worry: there's help!
As a small business owner or entrepreneur, you may be eager to use AI to solve problems and streamline processes, but you risk wasting time and money if your AI tools aren’t aligned with your business objectives.
That’s why we created our workshop on "How to Integrate AI Tools to Enhance Productivity & Drive Growth”. It’s exactly what you need!
This hands-on workshop will teach you how to cut through the hype and strategically use AI tools to enhance your operations and further your business objectives.
You’ll learn how to avoid the distractions of Shiny AI Syndrome and focus on tools that will truly save you time and money.
Learn more , please click here
(2) ChatGpt Content Creation Essential Skills
1 Day Course
Do you create written content for your business?
Then you know that they often struggle with not only WHAT to write but also creating enough high-quality content,
...without sucking up all their time.
You are faced with the never-ending stress of:
Coming up with new ideas
Staring at a blank page
Creating content that resonates with their audience
Writing in a clear and compelling way
The result? You either do not create enough content, waste money on outsourcing, or spend too much time getting their content right.
That's where AI can be your best friend - especially ChatGPT!
With our exclusive, ready-to-teach workshop - ChatGPT Content Creation Essential Skills – we will teach
What's in it for you?
You’ll learn the fundamentals: We’ll dive into the concepts of AI for content creation, including the do's and don'ts, and the correct mindset for crafting quality written content.
You’ll get hands-on experience: Every step of the way, you’ll see practical, real-time demos with ChatGPT, and you’ll practice using prompts to generate a wide range of content types.
You’ll implement proven tips & strategies: By the end of the workshop, you’ll be ready to effectively use AI for scaling your content creation efforts.
Who should attend?
This training is ideal for small business owners, entrepreneurs, content marketers, and anyone who creates content for a business. No prior experience with AI is necessary - all you need is a desire to learn and innovate!
Why should you join?
By the end of the workshop, you’ll be able to:
Save time: ChatGPT can take over routine content writing tasks, freeing up your time to focus on where you add the most value.
Improve quality: It can help you create high-quality written content that resonates with your audience.
Scale up: ChatGPT makes it possible to generate a high volume of content with ease, helping you expand your reach.
Learn more , please click here
(3) AI Automation for Small Businesses
1 Day Course
Streamline Your Business Processes and Boost Productivity with the Right AI Tools
Ready to Work Smarter, Not Harder?
Discover how AI can take the manual, repetitive work off your plate so you can focus on growing your business.
As a small business owner, it’s easy to get bogged down by the multiple tasks that eat away at your time. So how about automating it?
You’ve probably heard about AI automation, but it’s hard to know where to start and how to make sure the tools you choose actually improve your business.
That’s where our “AI Automation for Small Businesses” Workshop comes in.
In this workshop, you’ll learn how to strategically implement AI tools to automate everyday tasks, streamline processes, and free up time for more important things – like growing your business.
You’ll also discover how to avoid common AI pitfalls, ensuring the tools you adopt actually serve your business goals rather than creating more work.
Learning to :
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Uncover the areas in your business where AI automation can make the biggest impact.
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Learn how to choose AI tools that align with your business needs.
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Set up success metrics to track the value of your automation efforts.
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Create a step-by-step integration plan to make AI automation work for you..
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Take steps to avoid common AI challenges.
Learn more , please click here
(4) How to Build a Scalable Business
2 Days Course
Are you overwhelmed and stressed out, trying to figure out how to grow your business?
Every business owner wants to increase their revenue without getting burned out. Usually, that involves growing the company. But when a business grows too fast, it makes itself vulnerable to various problems. These come from not creating a solid foundation to support rapid expansion. Scaling a business involves taking a planned approach to growth which lessens the risks and ensures you have the right foundation to sustain expansion in the long-term. It’s about using your existing resources in the most efficient way, rather than spending huge amounts of money to hire more staff, build new offices, or launch nationwide marketing. Sometimes this type of investment makes sense, but only if it’s covered by a quick return, either in increased revenue or decreased costs. For example, you may need to invest in an automated packing machine that will increase output and revenue but won’t add to staffing levels. Very few business owners want their businesses to stay small forever. But you also don’t want to be forced to turn down orders because you don’t have the infrastructure to cope. And you certainly don’t want to lose customers because you don’t have the processes in place for the inevitable increase in customer support required.
This course teaches you how to scale your business best for you. You’ll discover how to build the foundational processes you need before you scale and manage the risk associated with any far-reaching business initiative. By the end of the course, you will have developed a strategic plan for scaling your business and be on course for sustained future growth.
The course covers critical topics such as financial assessment, identifying areas for change, and developing a strategic growth plan. With hands-on activities and immediate application of concepts, you will be equipped to make impactful business changes.
Learn more please click here
5) Stress Management & Leadership for Entrepreneurs
5) Stress Management & Leadership for Entrepreneurs
1) SMALL BUSINESS SEO MASTER CLASS TRAINING
(with AI SEO) (2 Full Day Online Training)
Small businesses need to learn SEO for several reasons. Here are some of them:
Organic search is the primary source of website traffic: Organic search is a significant part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement .
SEO builds trust and credibility: The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties .
SEO is cost-effective: SEO is one of the most cost-effective marketing strategies because it targets users who are actively searching for your products and services online .
SEO provides long-term benefits: Unlike paid advertising, the effects of SEO are long-lasting. Once you have established a strong online presence, it’s easier to maintain it .
SEO helps small businesses compete with larger ones: Small businesses can use SEO to compete with larger ones by targeting niche markets and specific keywords .
SEO helps small businesses build brand awareness: By ranking higher in search engine results pages (SERPs), small businesses can increase their visibility and build brand awareness .
To find out more , please click here.
1) SMALL BUSINESS SEO MASTER CLASS TRAINING
(with AI SEO) (2 Full Day Online Training)
Small businesses need to learn SEO for several reasons. Here are some of them:
Organic search is the primary source of website traffic: Organic search is a significant part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement .
SEO builds trust and credibility: The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search, thanks to the trust and credibility of the brand and its digital properties .
SEO is cost-effective: SEO is one of the most cost-effective marketing strategies because it targets users who are actively searching for your products and services online .
SEO provides long-term benefits: Unlike paid advertising, the effects of SEO are long-lasting. Once you have established a strong online presence, it’s easier to maintain it .
SEO helps small businesses compete with larger ones: Small businesses can use SEO to compete with larger ones by targeting niche markets and specific keywords .
SEO helps small businesses build brand awareness: By ranking higher in search engine results pages (SERPs), small businesses can increase their visibility and build brand awareness .
To find out more , please click here.
2) Low Ticket Offer (Micro-Commitment) - Sales Funnel
(1 Full Day Online Training)
Low-ticket offers give your audience a low-risk entry into a relationship with your business. They don't know much about you yet but can buy something inexpensive to start learning about what you have to offer. With a little commitment, you'll sell more.
Low-ticket offers are a powerful way to qualify leads and drive sales. A low-ticket offer is a product with a price tag of $50 or less. These low-cost items are usually digital products, like an eBook, video course, or resource guide. They can be used to attract new customers and build trust with them. Once you have established a relationship with your customers, you can then upsell them on higher-priced products or services.
To find out more , please click here.
3)EMAIL MARKETING—BEYOND BASIC
(Automation, Personalisation and Re-Engagement Back)
(2 Full Day Online Training)
Email marketing is a powerful tool that can help businesses grow and keep customers engaged. It is a cost-effective way to reach out to people who are already interested in your service or product. Email marketing can help you :
Retain customers: Email marketing can help you keep your customers informed about your latest products, services, and promotions. This can help you retain your existing customers and build brand loyalty.
Drive traffic to your website: By including links to your website in your emails, you can drive traffic to your website and increase your online visibility.
Improve sales: Email marketing can help you promote your products and services to a targeted audience, which can lead to increased sales.
Conduct surveys: You can use email marketing to conduct surveys and gather feedback from your customers. This can help you improve your products and services.
Provide more value to your audience: By sending relevant and informative content to your subscribers, you can provide more value to your audience and build trust with them.
Reach many devices: Email marketing campaigns can be optimized for different devices such as desktops, laptops, tablets, and smartphones.
To find out more please click here.
4) CONVERSION COPYWRITING
(2 Full Day Online Training)
Did you know that just one single page of sales copy could earn you thousands of dollars? This is the power of copywriting!
If you do it right, you will engage your readers and move them to take action.
You don't have to be born with this talent, it is a skill you can learn and develop...
Do you want more sales and more income by using specific copywriting skills?
'Conversion Copywriting' is a critical skill that motivates prospects to hit the 'buy' button or take action.
Most often business owners and entrepreneurs put their hearts and souls into creating a product, service, lead magnet or other offer.
They might have designed a beautiful landing page and added some social proof, bonuses, or scarcity. But that’s not enough to get the conversions and sales they deserve!
Most often business owners complain about :
My website isn't working. I get visitors but nobody subscribes / books a call / buys from me
I never make enough sales, even though my sales page is great
Why do people even need sales pages? Why can't I just give them a buy link?
To find out more , please click here.
5) HOW TO BUILD A SCALABLE BUSINESS ?
(2 Full Days of Online Training)
A scalable business is one that focuses on the implementation of processes that lead to an efficient operation. To make a business scalable, you need to consider the following factors:
Growth: the ability to increase profitability over time.
Demand: a wonderful service or solution that no one is asking for will fail.
Costs: the lower your costs for goods or services, the greater the chance you have to scale.
Structure: the systems, tools, management, and processes should be built to handle growth.
Efficiency: a scalable business should be efficient.
A scalable business model is important because it allows a business to grow and succeed in the long term. A scalable business model is one that can increase its revenue and profit without increasing its costs and resources proportionally. A scalable business model can also adapt to changing customer needs, market conditions, and competitive threats. A scalable business model has several advantages, such as:
It creates value for customers and stakeholders: A scalable business model can deliver high-quality products and services that solve customer problems and satisfy their needs. A scalable business model can also create value for its stakeholders, such as investors, employees, suppliers, and partners, by generating returns, opportunities, and benefits.
It reduces risks and uncertainties: A scalable business model can mitigate the risks and uncertainties that come with growth and expansion. A scalable business model can also cope with the challenges and changes that occur in the external environment, such as technological disruptions, regulatory shifts, and social trends.
It enables innovation and differentiation: A scalable business model can foster innovation and differentiation by allowing a business to experiment, test, and improve its offerings. A scalable business model can also enable a business to stand out from its competitors by offering unique value propositions, features, or benefits.
Some examples of businesses that have successfully scaled their models are Airbnb, Uber, Spotify, and Shopify. These businesses have leveraged technology, network effects, partnerships, and subscriptions to create scalable platforms that connect customers with providers, offer personalized experiences, and generate recurring revenue.
Want to learn more about how you can scale your business successfully?
To find out more, please click here.
6)Consulting Success Formula
(1 Full Day of Online Training)
Consulting success training is a type of professional development that can help you improve your consulting skills and competencies. Consulting skills are the abilities and knowledge that enable you to provide effective and valuable services to your clients. Competencies are the behaviours and attitudes that deomonstrate your proficiency and profssionalism as a consultant. Consulting success training can help you develop and enhance these skills and competencies, which can benefit you in many ways, such as :
Improving your expertise: Consulting success training can help you deepen your understanding of your domain, industry, or niche. You can learn from experts, peers, and mentors who have extensive experience and insights in your field. You can also update your knowledge on the latest trends, best practices, and innovations that affect your clients and their challenges.
Making an impact when talking to clients: Consulting success training can help you communicate more effectively and persuasively with your clients. You can learn how to listen actively, ask powerful questions, present clear and compelling proposals, and handle objections and feedback. You can also learn how to build rapport, trust, and credibility with your clients and stakeholders.
Increasing your earning potential: Consulting success training can help you increase your value and attractiveness as a consultant. You can demonstrate your competence, confidence, and professionalism to your current and potential clients. You can also differentiate yourself from other consultants by showcasing your unique skills, experience, and results.
Building trust and customer loyalty: Consulting success training can help you deliver high-quality products and services that meet or exceed your clients’ expectations. You can learn how to manage projects efficiently, solve problems creatively, and implement solutions effectively. You can also learn how to follow up with your clients, measure their satisfaction, and ensure their retention.
Increasing your problem-solving abilities: Consulting success training can help you enhance your critical thinking and analytical skills. You can learn how to identify, define, and frame problems accurately. You can also learn how to collect, interpret, and synthesize data from various sources. You can also learn how to generate, evaluate, and select solutions that are feasible, viable, and desirable.
To find out more, please click here
7) LEAD GENERATION ACCELERATOR FOR SMALL BUSINESSES
(2 Days Online Course)
Lead generation accelerator for small businesses is a term that refers to a program or service that helps small businesses generate more leads and sales through effective marketing strategies and techniques. A lead generation accelerator can offer various benefits to small businesses, such as:
It can help small businesses attract more potential customers who are interested in their products or services, and who fit their ideal customer profile (ICP).
It can help small businesses grow their revenue and profit by converting more leads into paying customers, and by increasing the customer lifetime value (CLV).
It can help small businesses improve their brand awareness and reputation by reaching new audiences, niches, or regions, and by creating positive word-of-mouth referrals.
It can help small businesses reduce their marketing costs and increase their return on investment (ROI) by using data-driven and optimized marketing campaigns, tools, and platforms.
It can help small businesses learn from experts, mentors, and peers who have experience and insights in lead generation and sales.
To find out more , please click here
8) How To Use Content Marketing to Build Your Brand?
(2 Full Day Online Training)
Content marketing is a powerful way to build your brand and increase your visibility, credibility, and authority in your niche. Content marketing involves creating and distributing valuable, relevant, and consistent content that attracts and retains your target audience and drives them to take action. Here are some steps you can follow to use content marketing to build your brand:
Get to know your audience: Understanding your target audience is crucial for creating content that resonates with their needs and interests. You can review your on-site analytics, send feedback forms, and practice social listening to understand better the goals and roadblocks of those needing your product or service.
Offer value without asking for anything in return: The key to using content to increase loyalty is offering value to your audience without expecting anything. This could be in the form of educational blog posts, informative videos, or engaging social media content.
Differentiate your brand from competitors: Setting your business apart from competitors is essential for building brand loyalty. You can achieve this by creating unique and memorable content that showcases your brand’s personality and values.
Optimize and promote your content: Creating great content is only half the battle. You also need to optimize it for search engines and promote it across various channels such as social media, email marketing, and paid advertising.
Tell them what you do, over and over again, but differently: Consistency is key when it comes to building brand loyalty. You should aim to create a consistent message across all your marketing channels while also finding new and creative ways to tell your brand’s story
Content marketing is a long-term and ongoing process that requires planning, creativity, execution, and evaluation. By following these steps, you can use content marketing to build your brand and establish yourself as a trusted and authoritative source of information and solutions in your niche.
To find out more , please click here
9) How to acquire your ideal coaching / or consulting clients?
(2 Full Days of Online Training)
Attracting the right clients is crucial for a successful coaching or consulting business. Here are some tips to help you acquire your ideal clients:
Develop your ideal client avatar: Narrow down your ideal client by developing an avatar and pick-up lines before vetting clients for your services. This will save you time and assure you find the clients that are meant to be a part of your growing business.
Offer a chemistry interview: Offering a chemistry interview is an important first step in attracting right-fit clients. It is an opportunity for both to explore needs or issues, understand desired outcomes, understand the coach’s experience, clarify the coaching process and explore how they will work together. It also provides an opportunity to “experience” the coach’s style, increasing the probability of a great match.
Create YouTube content: YouTube is a perfect platform for coaches to share content, add value to others and begin to establish both their credibility and personal brand. When releasing content, try to make it interesting, engaging and relevant to what is happening now.
Craft a stellar pitch: Create an online presence that attracts the right kind of clients by crafting a stellar pitch.
Handle a discovery call: Ensure you and a client are the right fit by handling a discovery call .
Write a winning proposal: Write a winning proposal that addresses any red flags and handles negotiations .
To find out more , please click here
10) Email Marketing Mastery (Online Course)
(Self Training: Learning email marketing skills with experienced email marketers who run 7 to 8-figure start up businesses) (Quality Assurance)
Email marketing influences 59% of people's purchase decisions.
(Source from 40+ Email Marketing Statistics You Need to Know for 2024, dated March 15, 2024)
Are you ready to unlock the secrets to converting up to 60% more through email without costly ads?
Start your journey toward mastering email marketing strategies proven to grow your audience, enhance your brand, and drive sales.
To find out more, please click here.
SUMMARY / OVERVIEW
Above Online Training Courses designed and trained by Sharma Loh & his team.
Sharma Loh is a certified HRD Corp Trainer since year 2020
Our core message : Empowering Amazing Customer Experience
We are Content Marketing agency focusing on customer engagement (sales cycle) whereby attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey
Our own LMS (Learning Management System) or E-learning platform is launching soon after July 20245. E-learning platform overview: click here. Powerful e-learning, whereby you can create each level of training , you need to pass through Level 1 before you can proceed to Level 2. E-certificate will be rewarded upon completion. Membership access is either free , paid or token based.