STB  Business Consulting & AI Services for Fintech & Professional Services

Transforming Challenges into Opportunities: Our Business Consultancy empowers fintech and professional services to innovate, optimize, and thrive in a dynamic marketplace."

LEVEL UP CUSTOMER ENGAGEMENT (LUCE)

Business and Operational Challenges Facing Fintech & Professional Services

1. Regulatory Compliance

Fintech firms often face stringent regulatory requirements varying by region, making compliance complex and resource-intensive.

2. Rapid Technological Change

The pace of technological advancement can create challenges in keeping systems up-to-date, integrating new technologies, and training staff.

3. Customer Acquisition and Retention

With increasing competition, acquiring and retaining clients is a significant challenge. There’s a need for targeted marketing strategies that resonate with specific customer segments.

4. Data Security and Privacy

Fintech companies handle sensitive financial data, necessitating robust security measures to protect against breaches and ensure customer trust.

5. Operational Inefficiencies

Many firms struggle with outdated processes, leading to inefficiencies that hinder growth and responsiveness to market demands.

6. Talent Acquisition and Retention

Attracting and retaining skilled professionals is vital in a competitive job market, particularly in specialized areas of fintech.

Many entrepreneurs face business challenges today due to rising costs, stagnating buying power, and a stagnating economy.
 

• Are you one of them facing these challenges?

• Do you need help?

• Are you having trouble navigating through the chaotic economic conditions today?

• How can you navigate and lead your organization to adapt and thrive in times of uncertainty?

• Can your business operate virtually and borderless, moving from traditional (location-based) to digital (borderless) business?

We are using both AI & cloud technology and remote works to cut down on huge operation overhead costs. (e.g. scaling down rental cost and improving more secured Cloud Storage for all files)
 

Discover how to confidently steer your organization through uncertain times and come back stronger from today's economic chaos. Know how to LEVEL UP above the crisis.

The current state of the business landscape (Post Covid-19 Beyond Year 2024)
 

Intense competition, rapid technological advancement (AI), innovation, sustainability, and ever-evolving customer preferences and needs are disruptive challenges businesses face in the VUCA world today. Note: VUCA stands for volatility, uncertainty, complexity, and ambiguity. It describes the constant, unpredictable change that is now the norm in certain industries and areas of the business world.

70% of businesses consider digital disruptions as their top concern


Emerging technologies, AI & automation, raised customer expectations for better experiences (regardless of sector),, and shareholders' push to create loyalty have forced organizations to ask the following questions:
 

Solutions / Outcomes:
 

How STB Consulting Addresses These Challenges
 

Operational Efficiency - Gap Analysis
 

Marketing Effectiveness
 

Content Marketing Strategy
 

Unique Selling Points  for STB Consulting Services are Operational Efficiency and Effective Marketing

Effective consulting services drive growth and innovation in the rapidly evolving landscape of fintech and professional services. By leveraging expert insights and advanced technologies, businesses can navigate challenges, optimise operations, and enhance customer experiences. By leveraging advanced AI technologies and strategic consulting, companies can enhance operational efficiency, improve customer experiences, and stay ahead of the competition.

At STB Consulting, we specialise in driving operational efficiency and system optimisation for fintech and professional services, combining tailored strategies with effective marketing to enhance performance and accelerate growth. Our data-driven approach ensures that every decision is backed by insights, enabling businesses to streamline operations and connect with their target audiences more effectively. 
 

SYSTEM + MARKETING = Growing Brands & Improving Customer Engagements 

Operational Efficiency: A fintech startup faced challenges with its customer onboarding process, leading to high drop-off rates. STB Consulting implemented automated workflows and integrated a user-friendly CRM system, reducing onboarding time by 40%. This efficiency improved customer satisfaction and increased conversion rates from leads to active users. (e.g. Welcome email sequences with WhatsApp automation to warmly welcome new customers—follow-up workflow)
 

Effective Marketing: A professional services firm struggled to reach its target market effectively. We identified key customer segments by leveraging advanced analytics and developed a targeted digital marketing campaign. As a result, the firm saw a 25% increase in lead generation and improved engagement on social media platforms. (e.g. Email segmentation with specific designated potential customers; monthly newsletters to follow up with more well-informed, latest updated information, using Instagram auto messenger (chatbot) and WhatsApp automation to engage potential customers)

Shiv Nadar is an Indian billionaire industrialist and philanthropist. He is the founder and chairman emeritus of HCL Technologies and the Shiv Nadar Foundation. Nadar founded HCL in the mid-1970s and transformed the IT hardware company into an IT enterprise over the next three decades
 

“Adaptability and constant innovation is key to the survival of any company operating in a competitive market” – Shiv Nadar

Intelligence Strategy - Agile & Innovation (Fintech & Professional Services)

Traditionally, when a corporation deliberates on its strategy, it typically aims for a longevity of at least 5-10 years. However, in the digital age, or the era of intelligence, with the rapid evolution of the environment, developing long-term strategies is becoming increasingly difficult. Thus, the core of strategy in today's landscape lies in agility and innovation. Intelligent strategy is emergent and evolving, no longer resulting from a powerful CEO’s arbitrary decision. Instead, it represents a dynamic equilibrium of short-term, medium-term, and long-term interests. The fundamental difference between intelligent and traditional strategies lies in their core objectives. The conventional strategy focuses on reducing uncertainty, creating relatively specific plans, and executing them efficiently. However, uncertainty equates to possibility and opportunity in today’s highly complex and rapidly changing era. Therefore, the essence of strategy today is agile and innovation.

When considering intelligence strategies for fintech and professional services, both in the short and long term, it’s essential to focus on adaptability, data-driven decision-making, and continuous innovation. Here are some strategies and advice that STB Consulting could offer:
 

Short-Term Strategies
 

Long-Term Strategies
 

Best Advice for Fintech and Professional Services

Embrace Innovation: Foster an internal culture that encourages experimentation and embraces failure as part of the learning process.
 

By implementing these strategies, fintech and professional services can position themselves to thrive amid ongoing technological changes and innovation.

Consulting – Marketing Tips & AI for Fintech and Professional Services – Some Tips (Below all directory information)

1) Generative AI and Predictive AI for Fintech 
 

2) What is eKYC? Electronic Know Your Customer. 6 Keys to effective eKYC implementation

Effective Marketing - Customer First

3) How can marketing effectively become a growth machine with a disruptive business strategy?
     Old marketing 4 P  vs New marketing 4 E

4) Customer First

5) Understanding your customer wants with the inversion technique

6 ) Marketing Flywheel  (Old Marketing funnel vs New Marketing Flywheel with customer engagement)
 

7 ) Content Marketing: Viral with ALR (Audience -> Leads -> Remarketing)

8)Viral Marketing with the right content with attractive lucky draw prizes
 

Business Core Strategy for Brand Building

9) Business Core Messages

10) Mind Share Your Business with One or Two Words

11) Brand Promises

12) Truth North / Personal Brand 

13) Your Visible Brand and Perceived Brand

14) Storytelling business strategy 

15) STB Business Consulting Services with 7 to 8 figures growth tools + True North
STB consulting helping you finding more clarity in 4 key areas : 1)People , 2)Strategy, 3)Execution and 4) Cashflow

Generative AI vs Predictive AI for Fintech and Professional Services

Key Focus Areas for AI Leadership
 

To harness the power of AI, leaders should focus on:

The Importance of Simplicity
 

In the age of AI, simplicity is more important than ever. Complexity can hinder progress and clarity. By focusing on simplicity, leaders can:

The Evolution of AI 5.0 Leadership
 

Significant technological advancements marked the journey from the Industrial Age to the AI Era. Understanding this evolution helps us appreciate AI's transformative potential.

The world has witnessed an extraordinary technological leap over the past 60 years, transitioning from the analogue era of rotary phones to the hyper-connected, AI-driven world of 5G. This journey can be segmented into distinct phases:

Complementary Use

Summary AI for Fintech and Professional Services
 

What is eKYC? Electronic Know Your Customer. 6 Keys to effective eKYC implementation

Understanding eKYC in Fintech and Professional Services
 

eKYC, or electronic Know Your Customer, represents a significant advancement in the identity verification processes utilized by businesses, particularly in the fintech and professional services sectors. This digital evolution enhances the traditional KYC processes by leveraging technology to streamline customer onboarding while ensuring compliance with regulatory standards.

What is eKYC?
 

eKYC is the automated process of electronically verifying a client's identity, which is essential for preventing fraud and ensuring compliance with anti-money laundering (AML) regulations. Unlike traditional KYC methods that often require physical presence and paper documentation, eKYC employs digital tools such as optical character recognition (OCR), facial recognition, and machine learning to authenticate identities remotely.

Key Features of eKYC

Benefits of eKYC
 

Implementation Considerations
 

Six keys to effective eKYC implementation

Summary : 

eKYC is an essential component of modern fintech and professional services, addressing the challenges posed by traditional KYC methods. Its ability to enhance efficiency, reduce costs, and improve security makes it a vital tool in today’s digital landscape. As financial institutions evolve, adopting eKYC will be crucial for maintaining compliance and enhancing customer satisfaction.

eKYC represents a significant advancement in how organizations verify customer identities, making the process faster, more secure, and more user-friendly.

How To Turn Marketing Effectiveness Into A Growth Engine With Disruptive Business Strategy

 

Effective marketing is separate from sales. It focuses on an updated version of the 4 Ps of marketing. Well-known ad agency Ogilvy follows a more modern version of the list, known as the 4 Es:
(a new way of marketing beyond the year 2024)

• Product -> Experience

• Price -> Exchange

• Place -> Every place or everywhere

• Promotion -> Evangelism
   

• Not Just Product, But Experience — Any one of the touch-points with your business can turn off customers and make them detractors. Examine whether your website is easy to navigate, you’re easy to get a hold of, your product is easy to use — even whether your invoices are easy to pay. Two keywords: “Easy and Convenient” to experience your product or services. Basically customer buying journey from searching for products or services to testing or trying them.
   

• Not Just Price, But Exchange — Consider factors that go beyond the traditional pricing model. For example, think about what it’s like to take a taxi, paying a price based on a mile or kilometre. But with Grabs and or Air Asia tickets, it’s really based on demand. On a flight, the price of your seat incorporates factors like how early you booked and how many bags you have. (Example: localising currency with value exchange such as Canva Pro USD1xx.xx per year (in the USA) vs Malaysia Ringgit RM1xx.xx per year (in Malaysia) with a special offer)
   

• Not Just Place, But Everyplace — Be every place your customer is hanging out. Have a presence that’s ubiquitous, so they see you everywhere and feel like you’re everywhere they are. (virtual team, virtual office, virtual help desk support, Malaysia Help Desk can be supported by Hong Kong-based team)

 

• Not Just Promotion, But Evangelism — Can’t afford huge ad budgets? Rely on evangelists. Content marketing with the right engagement will share virally on social media. Evangelism marketing is a type of word-of-mouth marketing

 

 

Jeff Bezos emphasizes the idea that customer-centric businesses are better equipped to adapt to challenges and survive in competitive markets.
 
When a company prioritizes customer needs and satisfaction, it also gains valuable insights into market trends and customer behavior. This understanding enables the company to innovate and adapt more effectively, making it resilient against market fluctuations, competition, and other external pressures.

Do you agree with his statement?

 

 

 

 

Inbound Marketing Flywheel Funnel vs Traditional Marketing Funnel

In today's most challenging and ever-changing business world, one common question most entrepreneurs will ask is “the customer.”. Customer First plays an important role.
 

Today’s customer is very different human—savvy, sceptical, alert, networked, knowledgeable, has access to a diverse range of research and information, and has a much higher level of expectations and aspirations than ever before.
 

They are also more ready than ever to switch loyalties if they don’t feel valued or they don’t get attractive deals. And yet, paradoxically, long-term relationships are appreciated much more too.
 

They are well-advised and eager to make the right decisions every time, expect customized, personalized solutions that are in sync with their location and profile, and demand to be able to purchase any time, anywhere.

What is the Funnel Framework?
(Traditional Funnel Framework = AIDA)
Attention, Interest, Desire and Action (Conversion to Sales)

The funnel concept is a tried-and-tested one. First invented in 1898, it has remained a key idea in marketing ever since. It is a model that demonstrates how a potential customer travels from initially becoming aware of your brand/product/services to finally becoming your customer.
 

Funnels are generally divided into Top Funnel (Awareness)(Question to ask: What do I need? ), Middle Funnel (Question to ask: Why do I need it from you?) and Bottom Funnel (Conversion - Why should I buy now ?). The process goes through distinct stages, and the marketer can use these stages to map customer requirements, ensure that they are fulfilled so that marketing messages are suitable and optimized, and ultimately lead to higher sales and a healthier bottom.

What is the Flywheel Framework?
 

The original flywheel was invented by James Watt, and it is a real wheel that’s very energy efficient.
 

In marketing, it is used as a concept to explain how energy is stored, utilized, and wasted. The momentum created by satisfied/delighted customers helps to drive more sales and referrals.
 

This keeps the wheels of your business in motion. Unlike the funnel, the flywheel takes the customers as part of the marketing and sales input and not as the outcome or output.
 

The main focus is:

This concept is gaining huge traction in marketing today because it takes up where the funnel left off. It incorporates the advantages of the funnel while eliminating some of the disadvantages. It places growth at the centre and not attracting new leads.
 

What keeps the flywheel in motion is the good feedback, reviews, and social media noise from happy customers. It uses this energy to draw more customers in and make them a part of the buzz. That's why customer engagement is important here.
 

The flywheel transforms happy customers into your brand ambassadors, helps your business to attract more customers, and also engages with them in more authentic ways.
 

You also get to connect with them at various touchpoints on the customer journey and adjust your strategy accordingly. Flywheels are driven more by customer behaviour, making this concept much more aligned with reality today.
 

Today, the customer enters the journey at any stage according to their convenience and preference. They may skip several of the conventional funnel stages. The focus in funnels is purely on the acquisition, but in the flywheel, it’s a combination of acquisition and retention.

 

Conclusion :

Marketers are slowly but surely waking up to the fact that the sales funnel is well on its way to becoming obsolete. The customers in 2024 and beyond have very little memory of what it was like a decade or two ago when they didn’t have a device to answer all their questions, give them options and be a constant helper. Today, we have various tools for small businesses to follow up with customers online, such as Quiz funnel, Chatbot, Online Help Desk Support (24/7), WhatsApp automation and even AI Chatgpt to ask an AI robot for an answer. Direct engagement with customers. 

Traditional Marketing Funnel will soon be replaced with Inbound Marketing Flywheel.  
 

If you can keep your flywheel continuously fueled by your funnel, you can create a more sustainable business with consistent and predictable growth and revenue.
 

Kindly click here to find out why a Flywheel is more practical in today's Web 3 era. For further information on a flywheel, you can get it from Hubspot here.

2nd E-Marketing method: Content Marketing – ALR method

ALR stands for: Audience – LEAD – Re-Marketing (3 steps approach)

What makes customers pull out their wallets to pay after viewing the content?

Why focus on audience engagement?

Because audience engagement can make your brand go viral.

In order for a brand to go viral, you need to have content that people want to share. (beyond traditional marketing method)

Why do you want your brand to go viral?

“Give people an idea so interesting that the audience wants to share it” (Question to ask: Can Dog Carry Dumbell? )

Viral Contest for those who shared the most links will win a Free Holiday or a Prize (using email marketing )

Last R = Re-Marketing, 85% of companies failed never do re-marketing for those audiences or potential customers visiting your store/website but never buying. Email and Whatsapp follow up are essential.

Using Builderall Booking App to create paid events (such as webinars or online auctions) with attractive Prizes drawing the audience to participate. 

VIRAL MARKETING: GIVE AWAY PRIZES BY SHARING VIRAL LINK  - LUCKY DRAW
(WITH BUILDERALL EMAIL LUCKY DRAW SYSTEM)

Getting leads by using viral sharing marketing means giving away a one-month or one week free supply of your service or product for just one winner. 

Relationship Building: Email Follow-Up Automation

Email # 1 : Thank them for participating in the giveaway. Introduce XXX (Your Brand) Trends. Tell them we have a collaboration with new brand. They will take over from tomorrow’s email or next day email.
 

Email # 2 :  Introduce your new brand and why are they receive your email. Focus on your core message (refer to below Core Message)

Effective marketing goes unnoticed.

It’s the comfort of a conversation, not the pressure of a sale.

True engagement begins when you prioritize your customer’s needs over the next transaction.

Understanding Your Insights

Understanding your Instagram insights is key for tracking your growth. These four elements alert the Instagram algorithm on whether or not your audience is interacting with your content and if they find it relevant and interesting.
 

Tricks you have to try to boost your engagement :
 

Why Your BUSINESS CORE MESSAGE IS IMPORTANT?

Your Message is More Important Than Ever Before

We believe we live in a message-first world and if you simply log on to any social media platform – from TikTok to Facebook – there are messages everywhere competing for your attention. You’re being pinged 24/7
 

It’s an Attention-First Economy and as Michael Drew once said “Before some will give you their money, first, they have to give you their attention”
 

So, one of your greatest skills as an entrepreneur, the greatest skill you can develop, is to learn how to get people’s attention and keep it …long term.
 

Your message is the essence of your business, your products, your services and your brand (and how you position your brand is paramount to your success).

# 1 Mind share your own One or Two words

Owning a word or phrase in the business is not only having a snazzy slogan for consumers to remember you by. Rather, it is about how it guides your organization to create the external expressions your consumers will experience.
 

Here are 2 examples of companies and how the words they own create a unique experience for their customers:
 

IKEA: Flat-Packed
 

DELL: Be Direct
 

In the furniture business, the constraint is storing and shipping a whole lot of air. Ikea’s solution was simple: “Flat-Packed”. By making furniture that was flat-packed, there are able to save a lot of storage and delivery costs. With a flat-packed approach, IKEA’s profitability is whopping 13% compared to the 2% industry average.
 

# 2 Brand Promise

A unique brand promises and be so good at it, customers will not care if you’re bad at everything else.
 

It’s about using what we call trade-offs. Here’s how it works. First, list down 10- 12 things that your business wants. Pick a maximum of three things that you’ll excel at. These become your brand promises. The rest of the items on the list become your least brand promises that you will not focus on, at all.
 

The key idea behind this approach is you want to dominate profit share, rather than market share. If you can get a handful of customers from the market willing to pay the margins, then you’ll own more profit share than your competitors.
 

An example is a ferry service company in the Philippines, FastCat, that focused on being safe, being fast, and convenient. They even expressed these brand promises in their slogan, “FerrySafe, FerryFast, FerryConvenient”


When you get on a FastCat, you knew would not get first-class seating or gourmet food. And that’s okay. Delivering on just three promises was sufficient for FastCat, and today they’re one of the fastest growing transportation companies in Southeast Asia

Malaysia Driving School: Max Safe 

Their brand promise is Road Safety

An effective brand promise helps build a strong brand, exemplifies your brand experience and has emotional connections with the core customer.  It is more than a value statement, such as delivering high-quality products.

Nike – “To bring inspiration and innovation to every athlete in the world”
 

 

Your Business / Personal Brand Overview

YOUR TRUE NORTH - PURPOSE / VISION/ MISSION - START FROM WHY

Have you discovered your "why"? Or are you still working to perfect your "what"? If you're like most businesses, you're working hard every day to keep your customers happy, increase your sales, and, wherever possible, keep your employees motivated. But once you've discovered your path towards success, something strange happens along the way: You sense something missing.
 

You may have a mission statement and a strong feeling that you know why you're in business, but does that reason truly give you a "True North"? That is, does it guide you toward where you want to end up? If your mission and purpose are predicated on a "what," then what you find is a crisis in which you struggle to make the hard decisions. Simply put, you feel lost.
 

Your “True North” is that part of you that guides you in the world….
 

And generally speaking, it’s made up of the sum of your collected experience, your interests (your own passion) and your unique gifts or superpowers.
 

A “True North Business” is the only kind of business that will both allow you to stand out from the noise of the most crowded market the world and the internet have ever seen…and experience the long-term fulfilment of building not just “ A business you CAN build” but “THE business you’re HERE TO BUILD…” 

 

“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”

“Connecting the DOT” is a “True North” compass. Identifying where the value is. Don’t get caught up on the names (course, workshop, mastermind). The epiphany that made us go all into WOW (The DOT), we don’t have to be something to everyone.
 

But too many people ignore their TRUE NORTH compass when it comes time to choose their business, and they end up heading East, West, or even, South.
 

And, because your “True North Business” is founded on your internal truth, not guesses, fashions or whims, it’s easier to stay on track as others get distracted by attractive opportunities that pull them off course.
 

As long as you understand this, and follow your “True North”, you’ll arrive at your destination, whatever that looks like for you.
 

Once firm up “True North” (Why first), then we will touch with Business Model Canvas.
 

Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones.
 

The nine "building blocks" of the business model design template that came to be called the Business Model Canvas were initially proposed in 2005 by Alexander Osterwalder, based on his earlier work on business model ontology.
 

From why to what do you do ? Your purpose to serve or unique value you provide.

True North case study:
 

Fun Fact:  From a C on a Term Paper to a company worth USD 61 Billion.
 

Frederick W. Smith, founder of Federal Express
 

Smith was fascinated by aeroplanes, and he became a skilled amateur pilot in his teens, honing his skills while operating a crop duster. He enrolled in Yale College in 1962 and majored in economics.
 

While attending Yale University, Fred Smith wrote a paper on the need for reliable overnight delivery in a computerized information age. His Yale professor found the premise improbable, and to the best of Smith's recollection, he only received a grade of C for this effort, but the idea remained with him.
 

FedEx Corporation, formerly Federal Express Corporation and later FDX Corporation began its operations in Memphis, Tennessee, USA on April 17, 1973
 

Today the company (FedEx) has completely changed how we get our packages and is worth USD 61 billion.

Lesson?

Who gives a crap what others think. Do you see a problem? Do you have a creative solution? Do you believe in it wholeheartedly? True North – Believe it.

YOUR VISIBLE BRAND AND PERCEIVED BRAND

• Your Perceived Brand is more important than Your Visible Brand. 
   

• Customer values and customer experience or feeling are more important factors that determine your perceived brand. (We need constantly connect and engage with customers understanding their feeling, issues and problems)
   

• Branding is the total experience you give someone and not just the product or service you are selling.
   

• Your eponymous brand where people can copy your secret recipe (product & services) but they cannot copy your unique emotional skills that touch people's hearts and feelings. (Unique Buying Reason or UBR) 

 

• Your core messages are more important than ever

 

• Social Entrepreneur with the simple slogan (True North case study)
  
  Francois Reihani, a 25 years old boy founded Dallas-based (USA) La La Land Kind Café with a mission to help teenagers and young adults exit the foster system and helps them build careers. He has 5 restaurants, US$6 million in revenue and a simple Slogan: “Don’t Be a Dick”, The café helps those kids develop the skills they need to build careers rather than slip into addiction and homelessness.
  
  Check it out the story and its own website

Brand Image when "Your brand is what other people say about you when you're not in the room"

A brand image is a set of beliefs, ideas, and impressions that people have about a brand.

It is the real view of the brand formed in the minds of consumers. It's shaped by experiences with the brand, word-of-mouth, and the company's own marketing efforts.

Remember that brand image isn't always aligned with brand identity.

A company may strive to project a certain image, but if its actions, products, or services don't align with this projection, the public's perception (brand image) can be quite different.

Successful brands regularly monitor and manage their brand image to ensure it aligns closely with their intended brand identity.

When it comes to branding for a new business, there are several key steps and strategies to consider.

✅ Decide what your brand stands for. This includes your mission, values, brand personality, and unique value proposition. What makes your business different from others? How do you want your customers to feel when they interact with your brand?

✅ Your brand name, logo and colours are often the first things people will notice. They should be memorable, easy to pronounce, and reflective of your brand identity. Ensure they work well across various media and are scalable. Consistency in these elements across all touchpoints (website, social media, packaging, etc.) helps in building brand recognition.

✅ In today's digital age, having a robust online presence is crucial. This includes a professional website and active social media profiles. Ensure that your online presence reflects your brand identity and is aligned with your branding strategy.

✅ Content marketing can help establish your brand as a thought leader in your industry. Share valuable, relevant, and consistent content that speaks to your audience and reflects your brand's voice.

✅ Engage with Your Audience: Interact with your customers through social media, email newsletters, and other channels. Engagement helps in building a community around your brand and fosters loyalty.

✅ Consistency is Key: Ensure that every aspect of your business, from customer service to your social media posts, aligns with your brand identity. Inconsistencies can confuse customers and dilute your brand message.

STORYTELLING FOR BUSINESS STRATEGY - Making An Emotional Connection

We are often told in business we need to have a strategy — but what does that mean?

A strategy is simply a plan of action or a storyline. It determines the “what,” “so what,” and “now what” that are designed to achieve a specific goal. To create an effective strategy, first, identify your goals, then determine the best way to achieve them — this is your storyline.
 

Consider these questions when creating a story for your business strategy:
 

By making your story relatable, you'll be able to better communicate your business strategy to your team/staff or employees.
 

Story-Based Email :

The easiest way to write a story-based email is to think back through the past week or so and tell a story that happened to you. Of course it should be relevant to your audience, but here’s how we tell stories & pitch stuff at the end

1.         Tell a cool, funny, or embarrassing story that your audience can relate to

2.         Share the lesson/benefit they can learn from it

3.         Product/service that helps them achieve the benefit faster or better than they currently are.

Stories are all about relating to people, which is how you get your foot in the door and sell them something that will help them.

You can also use:

- testimonials (which is just someone else’s story)

- current events (stories about the world around us)

- curiosity (sucks people into a story)

All of this helps readers relate to you, which is the key to making a sale.

Q : Why are case studies for e-commerce are effective than review ratings?
 

A case study is the story of a customer’s struggle or challenge before they found a certain business and its products and services.
 

It’s the story of triumph and how their life or situation improved afterwards.
 

And it’s a story of inspiration and motivation. One that moves others to want to take action and get the same results as the “hero” of the story.
 

Think about it :

Let’s say you’re set on buying a new treadmill in the $1,000 to $2,000 range. For that kind of money, you want to be sure you’re getting something that’s not going to break down two weeks into using it.
 

You want it to have all the features you need – both in terms of how high it can be inclined and how fast it can go …whether it has a screen where you can browse the internet or train with others….how it feels walking or running on it …and more.
 

So let’s say you come across Company A – they’ve got a treadmill in that price range. But all they have on their site are short testimonials like, “It’s great! – Bob from Taiwan,” or “Good purchase – Susan from Singapore” and so on….
 

You continue researching and come across Company B – and they feature a dozen full case studies.
 

You read just one of them – a story about Elsie and how she had always wanted to lose weight and stay fit – but was busy and going to the gym wasn’t an option. So she looked into all kinds of treadmills …and needed certain features …and it wasn’t until she came across Company B’s treadmills that she could check off all the boxes and pull the trigger. She couldn’t be happier since she bought it – she’s lost 20 kg …and feels great…has more energy. ..and it‘s so convenient, to have the treadmill at home. And it hasn’t broken down once in 3 years!
 

Which one would you trust with your $1,000 to $2,000? Company A or Company B ?

The answer is : Company B with a case study

The reason why is that a case study offers a REAL customer’s story and experience with a product or service. It’s far more than a simple testimonial.

And because of that, it carries a lot more weight.

And guess what?

Case studies are used day in and day out across a wide range of industries

For example, in the business to business (B2B) world , case studies are used extensively.

Which of these business scaling challenges are you facing?

What Makes A Winning Strategy?
 

A winning strategy fulfils three fundamental characteristics:
 

The bottom line is you need a strategy that can be communicated easily, has clear differentiation and can be repeated. Even better is if you can build your strategy down a few words
 

A good example of a strategy that embodies these three fundamental characteristics is Dominos. When they enter the market, they had a “30 minutes or it’s free” delivery guarantee. All they had to do was execute the strategy, and it led to their tremendous success.

 

So the next question is , how do you create a winning strategy that embodies these three fundamentals?

STB  Consulting / Coaching Services

Fuel your Growth with less stress, drama, and more freedom in the coming years.

Let us help you to achieve your desired outcomes.

Clarity and Focus are key to success in this turbulent economy

By staying scrappy and finding opportunities in the chaos, small businesses can channel energy toward 4 quick decisions (People, Strategy, Execution and Cashflow), agility and customization.

We helping you finding more clarity in 4 key areas : 1)People , 2)Strategy, 3)Execution and 4) Cashflow

Credit : Image Courtesy of How To Grow Your Small Business by Donald Miller

How to Grow Your Small Business Using Donald Miller's Flight Plan, featuring 6 parts of your business :
 

• The cockpit of the aeroplane is your small business leadership.
   

• The right engine of the aeroplane represents your marketing.
   

• The left engine of the aeroplane represents sales.
   

• The wings of the aeroplane represent your products or services.
   

• The body of the aeroplane represents your overhead and operations.
   

• The airplane's fuel tanks are your cash flow.

With strong leadership, a well-defined vision, plus turbo engines (right marketing & sales strategy) , lean body (lean & agile operation using AI to automate daily routine operations), and better cash flow management, soon the whole plane will fly sky-high.

Whole OPERATING SYSTEM for a company

 

LEVEL UP CUSTOMER ENGAGEMENT (LUCE)

(24 Weeks / 180 Days or 6 months Hands-On Actionable Coaching Program)

Disruptive Business Strategy – using ALR content marketing method.

Be an Iconic Brand

Why customer engagement will lead you to Marketing Flywheel
instead of traditional marketing funnels?

 

WHAT WILL YOU GET WITH OUR 180 DAYS OR 6 MONTHS PROGRAM?

Growth Tools: The Power Pack for growth marketing ( 7 to 8 Figure Growth Tools)

This exclusive dashboard features eight indispensable marketing tools to cover all your needs:

WE WILL GUIDE YOU ON : 
 

• How to create your own irresistible offer so you can set yourself apart from the competition (after understanding the 5 stages of market sophistication & UBR Unique Buying Reason?
   

What can you accomplish when you put the Marketing Flywheel System that we teach you in place?
(Outcomes to help you achieve your ultimate Vision)

1. Significant increase in leadership effectiveness and clarity over the chaos in your business direction

2. Optimise your company’s cash strategy in a crisis environment

3. Adapt your company’s strategy to new market realities

4. Clarify your brand promise, core values and purpose

5. Establish your 30 days, 60 days and 180 days priorities and goals

6. Revitalise your business and grow despite the crisis

7. Greater Clarity in your business direction, strategy and execution (True North Compass)

 

24 Weeks (180 Days) Program (Online)  (Year 2025) 

The first three months will be more intensive to set the right footing on your business.

The first three months will probably start on Saturday (whole day) from 10 am to 6 pm (lunch, 12 pm to 1 pm)  (Malaysia time zone + 8) 

Online Coaching Time: Every Tuesday and Every Thursday from 9 pm to 11 pm (Malaysia Time Zone +8)
(Twice per week)

Each week:  2 hours per session x 2 sessions per week x 24 weeks (6 months)

(Max in-take: 10 people,  Online Class with Google Meet, Malaysia Time zone + 8)

We will use Booking App for appointments (coaching time) reminders each sessions


6 months of coaching will commence on April 12th, 2025 Saturday, till the end of October 2025. 

Last date for registration or closing date for any interest will be on April 5th , 2025 Saturday

 

 

If interested, kindly leave your name / email and contact number , and we will follow up with you

Money Back Guarantee - we will 100% full refund back to you if you are not happy with our program after 2 weeks lessons or after 14 days.

STB Business Consulting Services