Empowering Amazing Customer Experience 
 

SCALING YOUR BUSINESS AND BRANDS WITH CUSTOMER ENGAGEMENT
 

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Content Marketing (Customer Engagement) Agency based in Penang Malaysia, we are 
helping  B2B small businesses effortlessly find more engagements, and turn more leads into sales.

B2B Content Marketing and copywriting for E-Commerce,  Professional Services and Fintech

Mission : HELP SME BRANDS TO GROW

Find us at "About US"

Use Content as the Backbone of Your B2B Marketing Strategy

You need to redefine content as a pillar of your marketing strategy because content is what your audience sees but also how they perceive you.
 

Content is the engine’s oil in your sales revenue system.
 

It will help you to:

Here’s an overview of 13 benefits across the whole buying journey:

1. Understand Your Customers

This is the most important key and it's the basis of your entire content brand. You have to know your customers well before you can deliver the content they like. Aside from discovering their demographics and tastes, you also need to connect with them wherever possible and listen to them. Social media is a great way to accomplish this.
 

2. Serve Your Customers' Needs

A good content brand passionately serves its customers' needs. . They think of themselves as content publishers rather than marketers. You're more like a television station, creating and choosing the programming that your viewers like. Your job is to deliver what your audience loves, whatever content that may be. This content is interesting, informative, helpful, entertaining, and/or helps your customers solve their problems.

 

3. Consistency

One of the key elements of any brand is consistency. All of its marketing and materials need to deliver the same message to customers. A content brand is the same. Customers come to expect the content you deliver to them. You have to remain in touch with their feelings and opinions to stay on track.

 

4. Building Authority

Through delivering content, your brand becomes an authority. Your fans come to see you as a go-to for any information related to your niche. You become an expert in their eyes. A successful content brand is seen as not only an authority on information, but on the products and services its customers need.

 

5. Always Quality

The fresh content a brand serves its customers must maintain a high standard of quality. You can never let your audience down.

Boost Your Online Presence and Drive Sales with Effective Content Marketing Strategies for Professional Service Industry and E-commerce

Content marketing is crucial for the professional service industry and e-commerce businesses, as it effectively establishes thought leadership, builds trust, and drives organic traffic. By creating high-quality and valuable content, businesses can position themselves as experts in their field, educate their audience, and showcase their services and products. Additionally, content marketing plays a vital role in driving organic traffic to websites, improving search engine rankings, and increasing customer engagement and conversions. It allows businesses to connect with their targeted audience, build relationships, and ultimately, generate leads and drive revenue.

Two Case Studies (Professional Service Providers) on How Content Marketing Helping: 

1) Scandinavian law firm (professional legal services) learns SEO and grows organic traffic by 600% in 14 months

• Click here to find out more details from the SEMRUSH case study

2) How LottieFiles (Saas Software as a Service) fix its Content Strategy to Grow Traffic by 55% in Less than a Year?
LottieFiles is an innovative platform that revolutionized the way animations are shared and used in digital projects.

• Click here to find out more details from the SEMRUSH case study

Industry leaders like Netflix, Google, Amazon, and Nike, all use Lottie animations to add flair to their websites. Canva Natively Supports Lottie with 100,000 free, ready-to-use customizable Lottie animations

Check out our AI Automation Tools (Tools for small businesses) whereby Website Builder (Builderall) also uses this LottieFiles tool plus AI Magic Text. Lovely animation.

Did you know that, according to a BrightEdge study,

53.3% Increase

“Organic search share of traffic increased to 53.3% on average across industries with the use of consistent content creation and sharing” Source: BrightEdge

Plus Demand Metric reports that :

3X the Leads

“Content marketing generates 3x as many leads as traditional marketing, and costs 62% less" Source : Demand Metric

As consumer behaviour and search engine algorithms continue to evolve, content marketing, when done correctly and purposefully, can be an indispensable aspect of a local business’s overall success.
 

Unique, relevant, entertaining content can set a local business apart from its other small local or big box competitors.

B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 and Beyond
 

Everyone in marketing is talking about generative AI.  But what are people using it to do? Part of CMI (Content Marketing Institute) 14th annual B2B Content Marketing Benchmarks, Budgets, and Trends research reviewed below data. 
 

And it's not just about AI. The report covers everything from how organisations structure their content teams, what successful content marketers have in common (that the less successful don't), how budgets will change in 2024, where marketers plan to invest those dollars, and more.
 

36% of B2B marketers cite accuracy concerns as a reason not to use AI. Other reasons include lack of understanding, lack of training, copyright concerns, and corporate mandates not to use
 

72% of B2B marketers use generative AI tools for content tasks

Less than half (45%) use AI to write drafts
 

61% of B2B marketers lack guidelines for using AI
 

Full detail , please click here  (Source : Content Marketing Institute USA )

Why Digital Customer Engagement ?

According to Twilio State of Customer Engagement 2023 report trends for most of companies are now embarking more on customer engagement investments where  : 

Benefit  One

Benefit Two

Benefit Three

Own their Own Data (Cookieless world is coming) (more important than ever post-iOS 14). With iOS 14 and other privacy restrictions becoming prevalent, content marketing is key to ensure you continue to attract the right audience

Benefit Four

Removal of third-party cookies in coming years providing new opportunities for brands to connect with their audience (potential customers) more on personal level (direct customer engagement)

Zero Party Data & Customer Experience Beyond Year 2024

• Data gained by asking your customers directly, called zero-party data, will be the key to personalization in 2024 and beyond. This shift from relying on cookies to having conversations instead is an opportunity to strengthen relationships and provide a far better experience.

•  71% of consumers expect a personalized digital experience.

(According to McKinsey article dated 30 May 2023)

AI Artificial Intelligence Revolution 

Customer Engagement Services 

CONTENT MARKETING

Attract, Engage & Delight

EMAIL COPYWRITING
&
Email Newsletter

Connect, Convert & Follow Up

QUIZ FUNNEL

Generating Engaged & Qulified Leads - Quiz, Polls , Trivia & Survey

CHATBOT MESSENGER
(Facebook & Instagram)

Automated Lead Generation with monthly subscription function - diverting to WhatsApp & email (follow up system)

CASE STUDY FOR B2B

Trust, Expertise & Credibility

Lead Generation for Fintech

CONSULTING & TRAINING

HRD Corp Certified Trainer
Level-Up Coaching & Consulting

Mastering Digital Marketing Skills Online Training - Achieve Your Business Goals  

E-Commerce Customer Engagement Testimonial

The typical brand promise, is when customers feel your products/ services are trustworthy. It is "Feeling" and "Experience" from customer feedback

Consulting Service Testimonial
(Google Business Profile)
(updated January 2024)

What is Content Marketing ?

A strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

Content Marketing is the proven practice of generating interest in a business and its products/ services by creating value for customers through engaging and informative content.

Clearly marked, value-add digital content that consumers want builds trust and loyalty.

 

User focus content (user marketing) rather than product/ service marketing will truly differentiate content marketing from traditional marketing and advertising. It is the digital content you create that tells your brand story indirectly, instead of touting the benefits of your product or service. 

By appealing to consumers' emotions, and demonstrating empathy, transparency, consistency and authenticity across all your digital content, you can develop your customer relationships that provide value for years.

SEARCH-INTENT CONTENT MARKETING FRAMEWORK 

Understanding the INTENT and identifying the CUSTOMER VALUE JOURNEYS

Step One

MARKET & CUSTOMER RESEARCH  - well defined audiences/ customers  & their pain points

Step Two

IDEATION - Design Thinking & Story Telling (Hook)

 Step Three

CONTENT STRATEGY MAPPING (CONTENT CREATION) - bridge the audience and sales gap & map up content funnel

Step Four

CONTENT DISTRIBUTION - create an integrated omni-channel experiences by aligning your content consistency across pre-defined channels

Step Five

ATTRIBUTED CONVERSION (ROI) - we measure number of engagements and conversions by understanding user intent behaviour. Trust the numbers (DATA)

Step Six

Feedback Loops & Keep Testing . We believe in constant split testing and never  being satisfied "good enough"

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